Should we bother?

My friend Fred Kaplowitz has had a couple of interesting posts, surrounding the perceived need for a national marketing initiative. Agree or disagree, his posts have made some impact with yours truly. Take a moment to read his posts regarding a Super Bowl commercial spot, and the follow up post from the next day.

Then come back here by Monday to see what I have to say about it.

http://fredkaplowitz.blogspot.com

Mick